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Inclusive + Machine Washable Luxury Leather Leggings - disrupting the fashion industry with Offtrack
minutes de lecture
minute de lecture
OFFTRACK is a DTC online fashion startup aiming at democratizing luxury leather leggings through sustainability, inclusivity and innovation.
Launched just a little bit more than a year ago, the aim is to making beautiful empowering leather leggings accessible to all women regardless of their shape, size, age or income… The leggings use machine washable ethically sourced French stretch leather (which is a by-product of the food industry), the designs are inspired by the most flattering yoga pants on the market and are priced are 1/3 of what they would traditionally retail for. Offtrack wants to disrupt the way women wear and think of luxury leather by making leather leggings comfortable, practical and affordable. For the busy multi-tasking women out there! Influenced by how new emerging DTC brands (like Everlane, Casper, Bonobos, Away...) were disrupting the retail and consumer space, they decided to take on the challenge of applying this model to luxury leather wear.
Both co-founder are Parisians, and when they moved to NYC realized how much women were dressing for speed and comfort and were actually living in their yoga leggings day and night. They immediately realized the need-to-market and knew that we could bring our expertise (both in the luxury leather industry for Noemie and product Marketing for me) to create an effortless elevated alternative to yoga leggings.
By combining the best of both worlds (the elegant chic style of Paris with the practical athletic comfort of NYC) they created the perfect leather leggings for all women.
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