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Lucky Cart raises €3.6M to optimise promotions in the grocery sector
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Lucky Cart, promotional intelligence specialist, announces having raised 3.6 million euros in a round led by Partech, Edenred Capital Partners, Pléiade Venture, Fa Dièse and Calao Finance.

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Paris, 13th December 2018 - Lucky Cart, promotional intelligence specialist, announces having raised 3.6 million euros in a round led by Partech, Edenred Capital Partners, Pléiade Venture, Fa Dièse and Calao Finance.

Founded in 2011, Lucky Cart has developed a SaaS platform based on artificial intelligence, which enables retailers and suppliers to optimise the performance of their promotional investments by personalising the promotions sent to their customers.

“Every year, retailers and suppliers in France dedicate more than 10 billion euros to promotion but do not have the necessary tools to improve the performance of their investments, nor to measure the results. The outcome? 61% of promotions make a loss,” states Romain Charles, CEO of Lucky Cart, former Sales Director at L’Oréal and former member of the Executive Committee France-Benelux at Procter & Gamble.

The analysis of transactional data coupled with artificial intelligence and econometrics enables Lucky Cart to personalise all the elements which make up a promotion: the promotional mechanic (instant discount, redemption code or randomised discount), the generosity, the eligibility threshold and the validity period of the offer. “This approach enables our clients to obtain a return on investment of 4 or 53 whilst offering their customers a personalised buying experience, making them feel valued and understood. This in turn improves their loyalty,” continues Romain Charles.

This funding will enable the startup based in Paris to expand its Research & Development team and to deploy its personalised promotions technology to key actors in the grocery sector in France.

“We are very happy to support Lucky Cart in this next development phase, alongside the arrival of the talented Romain Charles from L’Oréal, who knows the notorious inefficiency of traditional promotions in the grocery sector. Lucky Cart’s ultra-personalised promotions solution benefits from a favourable regulatory framework in Europe and a lack of American competition, which is remarkable in the tech industry nowadays” , states Romain Lavault, General Partner at Partech.

Since its creation in 2011, Lucky Cart operates in France, Germany, Austria, The Netherlands, Belgium and the United Kingdom, on behalf of more than 150 clients including Intermarché, Casino, Carrefour, Unilever, Procter & Gamble, Pepsico, Henkel et Nestlé.

Find pictures here (of the founder and of Lucky Cart campaigns).

Follow Lucky Cart:

About Partech

Partech is a global investment firm with offices in San Francisco, Paris, Berlin and Dakar. We bring together capital, operational experience and strategic support for entrepreneurs at seed, venture and growth stages across multiple continents, with over $1.2B investment capacity.

Investments range from $200K to $50M in a wide range of technologies and businesses for enterprises and consumers, from software, digital

brands and services, to hardware and deep tech across all major industries. Companies backed by Partech have completed more than 20 initial public offerings and more than 50 strategic exits above $100M.

For media enquiries: Sonia Rehill - / +44 (0)7968747331

About Edenred Capital Partners :

Edenred, the inventor of Ticket Restaurant® develops and manages solutions that improve the effectiveness of organizations and the

purchasing power of individuals.

The solutions proposed by Edenred ensure that funds allocated by companies will be assigned to a specific use. They allow managing:

• employee benefits

• business expenses

• motivation and rewards

The group also supports public institutions in managing their social programs. Listed on the Paris stock exchange, Edenred is present in 42 countries with more than 6,000 employees, approximately 640,000 client enterprises and public sector organizations, 1.4 million affiliated retailers, and 40 million beneficiaries. In 2013, Edenred generated a total issuance volume of 17.1 billion Euros, of which almost 60% was located in emerging economies.

The Alternative Investment Directorate supports, through minority holdings, innovative companies that offer value-added services to Edenred's stakeholders (affiliated retailers, beneficiary employees, client enterprises and public sector organizations.)

Contact : Philippe Dufour - General Director of Alternative Investments -

About Pléiade Venture :

Pléiade Venture is a Venture Capital Company (VCC) which invests amounts ranging from 100 K€ to 2 M€ in young enterprises. While many

financiers have deserted venture capital for development capital or LBO, Pléiade Venture has remained in the field of young enterprise development and the long-term support which they require. Since 1999, this positioning has allowed it to bring together through its capital leading entrepreneurs who have not only financially succeeded, but who have also extended their entrepreneurial history by participating, in one way or another, in venture capital. The current portfolio consists of fifteen companies in diversified sectors (except for biotechnologies) and over the entirety of French territory. The company, which was historically based in Paris, has opened an office in Lille, in the Euratechnology offices.

Contact : Laurent Vernier –

About Fa Dièse :

The Fa Diese funds are entrepreneurial funds of a total size of 30M€; they bring together some 40 associates and business leaders supported by institutional investors including SCOR.

Fa Diese's success is based on an original philosophy that lies between business angels and venture capitalists; it combines the sponsorship of experienced leaders who share strong values and build on the success of a relationship between entrepreneurs with an investment structure with professional standards whose strategy has withstood the test of time since the seed stage.

Since the creation of its first fund in 2001, Fa Diese has already committed more than 21M€ in 43 companies in various Internet, electronic, life sciences, and industrial sectors, representing more than 250 direct jobs. Fa Diese is a member of France Invest and its Entrepreneurs’ Funds Club.

Contacts : Jean-Paul Villot, shareholder in Fa Diese and Isabelle de Baillenx, President of Fa Diese.

About Calao Finance:

Calao Finance is an independent capital investment company certified by the Financial Markets Authority (l’Autorité des Marchés Financiers: FCPI, FIP, Conseil en investissement, FCPR/FPCI). Founded and managed by Eric Gaillat and Rodolphe Herbelin, the company is made up of 20 investment specialists and experts of the sector. The funds advised and managed by Calao Finance contribute to the financing of 70 SMEs, in 2 major sectors: “art of living, digital media and luxury” on one hand, and “strategic activities and energy efficiency” on the other. In 2014, Calao Finance received the MORNINGSTAR “Emerging Manager Best Practices” prize in the Capital Investment categories.

Contact : Loïs Bourdy

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