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General Presentation R-PUR
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The most effective anti-pollution mask in the world designed by the Parisian start-up R-PUR

French talents have once again hit hard. The Parisian start-up R-PUR is launched in 2016 by two engineers, Matthieu Lecuyer and Flavien Hello, who have designed the most effective anti-pollution mask on the market that can filter nanoparticles. Being the most advanced in the world, as a result of several studies, the mask has already received several innovation awards. R-PUR is the product of a pioneering vision, sold in 35 countries around the world, that protects motorcyclists, runners and cyclists from air pollution. Discover a success story made in France of which 30% of production is sold abroad. 


 A connected mask to protect city dwellers from pollution

R-PUR is a mask designed to protect runners, motorcyclists or cyclists from urban pollution with a nanoparticle filtering system. This extremely innovative product starts with a story of friendship that began in Seoul during a semester of exchange program. After returning to France, Matthieu Lecuyer and Flavien Hello (founders) struggled with pollution on their way to work in La Défense on a daily basis, and they realized the need to design a mask that would protect Parisians from breathing in exhaust fumes.

After several studies and research, two engineers found that the masks available on the market were neither effective nor comfortable. So they designed a new type of product with several filtration layers. Impressed with the effectiveness of the product, a patent was immediately filed, and a mobile application was developed to enable users to measure the level of external pollution in real time using their smartphones. The mobile application also measures the wear level of the filter and alerts the users when it needs to be replaced. The price of the mask is 149 euros, and the price of the filter varies between 22 and 29 euros. 

 Pollution : the leading cause of death in the world

R-PUR responds to the problem that all residents of large cities face: Poor air quality, the third leading cause of death in France in 2017 after cigarettes and alcohol. R-PUR's objective is to be perceived as the leader in masks against air pollution.  The highly advanced technology developed by the company represents the world’s first that has attracted the interest of many players, including the French Army, Special Forces and fire brigades. Thanks to its Nano Filtration technology, the R-PUR mask is ten times more effective than the highest European standard currently in place. The mask allows you to breathe clean air by filtering toxic particles: fine particles, pollens, bacteria and harmful gases.

 A product that is 100% made in France 

R-PUR has participated in CES in Las Vegas for two consecutive years. The start-up received the prestigious Innovation Awards from the jury in 2018. R-PUR also won the 2019 Grand Prix de l'Innovation de la ville de Paris and was selected as a winner for the 15th edition of Graine de Boss, a TV show launched by M6.

Today, the company has sold more than 10 000 units in 35 countries around the world; 30% of the sales are made abroad, and only 70% are made in France. R-PUR is currently in negotiations with many distributors and brands. The masks are sold via the company's website and are available in a few physical Parisian points of sale: the Star Motors network, the Bon Marché Rive Gauche.

 About R-PUR   

Created in 2016 by Matthieu Lecuyer and Flavien Hello, the R-PUR start-up, located at Station F, has designed the most effective anti-pollution mask in the world. The company works with nine manufacturing plants, all located in France, to control the entire production chain and product quality. The start-up offers stylish yet comfortable masks in breathable fabrics with an anti-fog technology and an efficiently engineered fastening system.The products are available on the R-PUR website for 149 euros.


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